@yuvika.goli
ygoli.msc2024@ivey.ca
yuvika Goli
Portfolio
+1 4376629212
Table of contents
01
About me
02
Project 1: www.babybooshop.in
03
Project 2: www.loveandseam.com
04
Project 3: Jewelry by Nikitha
05
Project 4: Affairs label
06
roject 5: Varun Chakkilam
About me
Elevating brands and crafting stories: where strategy and creativity meet and let impact take the spotlight!
Hello! I'm Yuvika Goli, a dynamic marketer seeking internships. As the Co-Founder and Head of Marketing at BabyBoo, I grew our social media presence to 40K+ growing member community. I am versatile in strategy management with experienced deployment ranging from exquisite jewelry to sustainable construction tech. I offer creativity to amplify your social presence. Looking to elevate your brand? Let's create impactful campaigns together!
Skillset: Adobe Suite, Canva, MS Office, SQL, Figma, Procreate, Google Ads, Google Analytics, Meta Ads, Shopify marketing (WhatsApp marketing), SMS Marketing & Email Marketing, Visual design, Graphic design, Social Media Management, E-commerce Management, Social media Content creation, Art Direction, Story telling, Social media marketing, Influencer Marketing, Photography, Leadership, Teamwork, Creativity
Graphic design
The goal was to elevate the brand in a way to build virtual connections. Using targeted ads while creating posts that resonate with mothers in both, aesthetics and content, I crafted a unique visual story by bringing a confluence of acclaimed mother-baby duo influencers to promote the brand. This showcases my commitment to sales & problem-solving using unique detail oriented creative approaches. My role was centered on creating a lasting impact through a compelling brand narrative.
Skills: Adobe Suite, Visual design, Graphic design, Social Media Management
Logo Design
BRANDING
Skills: Adobe Suite, Visual design, Graphic design, E-commerce management , Shopify marketing, (WhatsApp marketing), SMS Marketing & Email marketing
BRANDING
Skills: Adobe Suite, Visual Design, Graphic Design, Branding & Packaging
Branding
Skills: Adobe Suite, Visual Design, Graphic Design, E-commerce Management
Logo Design
At Love&Seam.com, I had the exciting opportunity to shape the graphic design and branding experience where I envisioned a timeless neutral color palette to resonate with the target audience – the upper middle class of India. The design was kept minimal to align with the targeted consumers and reflect both sophistication and accessibility.
Brand: love&seam
@loveandseam
www.loveandseam.com
Content creation
Total followers: 50k+
Accounts reached: 2,0009,111
Accounts engaged: 22,396
Impressions: 6,698,892
Skills: Meta Ads, Google Ads, Adobe Suite, Photography, Visual Design, Social Media Content Creation, Art Direction, Graphic Design, Story Telling, Social Media Marketing
Creative direction
As the Creative Director at Affairs Label, I embraced the challenge of translating the brand's peony-inspired concept into a captivating visual experience for the women's ethnic wear market in India. In this role, I coordinated and spearheaded multiple photoshoots, working closely with a collaborative team including stylists, makeup artists, photographers, videographers, label owners, and the post production team.
www.affairslabel.com
Skills: Adobe Suite, Photography, Visual Design, Social media Content creation, Art Direction, Graphic design
gingkoo: creative direction
www.affairslabel.com
@affairslabel
Skills: Adobe Suite
Photography
Visual Design, Art Direction
Social media Content creation
Graphic design
Skills: Adobe Suite, Photography, Visual Design, Social media Content creation, Art Direction, Story telling, Social media marketing, Inluencer marketing
art direction
As the Art Director at Jewelry By Nikitha, I executed a concept of versatile designs, celebrating the intersection of style, tradition and individuality. The message, 'When personality meets versatility,' echoes in every piece, allowing women to make a unique statement. My role ensured the visual narrative reflected timeless elegance with an ethnic touch, highlighting that jewelry is a reflection of diverse personalities, making a statement in every woman's unique style.
Content creation
I aimed to create creative content that resonated with the audience, fostering a connection that transcended traditional marketing. Specifically tailored for Instagram Reels, the campaign sought to maximize views by delivering content that not only showcased the versatility of the jewelry designs but also tapped into the unique stories and styles of the audience. Through strategic direction and compelling storytelling, the aim was to create a narrative that not only showcased the elegance of the jewelry but also invited the audience to see themselves reflected in the pieces, creating a memorable and relatable experience on the Instagram platform.
Reach: 100,000+
Followers gained from the campaign: 9000+
Interactions: 2500+ each post
Walk-ins: 500+ potential clients within a month
Skills: Visual Design, Social media Content creation, Art Direction, Graphic design, Story telling, Social media marketing, Influencer Marketing, Adobe Suite, Photography, Leadership
Social media mangement
varun chakkilam
Brand: Varun Chakkilam
Role: Social media managment
@varunchakkilam
IMEC
Ivey MSc Entrepreneurship Club
@msc.imec
Collaborated seamlessly with multiple Vice Presidents to formulate and execute innovative strategies, significantly elevating club membership. Additionally, led social media campaigns, building graphics for Instagram and curated engaging events, attracting influential entrepreneurs as speakers to inspire and educate our community.
6
Clients
